Reception room with a long fire and bronze lined shelving.

Interior design in Pimlico.

Belgravia · SW1 · Belgravia apartment, full refurbishmentCompleted work, photograph

Interiors for Pimlico’s white stucco terraces, now mostly flats. Laid out as one estate, in the same era as Belgravia.

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Pimlico apartments, drawn to the inch.

SW1V
Stucco terraces on garden squares
Apartments
Most houses are now flats
Belgravia
Our nearest apartment, next door

NU Projects is a design and build company in Fulham SW6, founded in 2010. We handle interior design and fit-out in Pimlico SW1V, under one contract. The calculator gives your own range in a minute, by scope and finish. Call 020 7731 6841, and a budget estimate typically follows within seven days.

Behind each white Pimlico facade there are usually several separate flats. Each one occupies a single storey, sometimes two.

So an interior here is usually an apartment on one floor. Rooms run front to back, with tall windows onto the square. Storage is always short.

We design the joinery first. Wardrobes, a library wall, a hidden utility cupboard. Cochrane Bespoke makes each piece, scribed to old, uneven walls.

Upward growth is rarely an option, because the parapets run unbroken. Every extra cupboard has to be won within the existing walls.

Our nearest work is a Belgravia apartment, a short walk away. Its reception has a long fire and bronze lined shelving.

What the council allows in Pimlico.

Council
City of Westminster. Its City Plan dates from January 2026.
Conservation area
The Pimlico Conservation Area protects the stucco terraces.
Rooftops
Westminster resists additions where a terrace’s skyline survives intact.
Flats
A flat has no householder permitted development rights. The lease governs inside work.
Listed buildings
Policy 44 asks work to a listed building to keep its special interest.

Source: Westminster’s conservation area summaries, with its City Plan of January 2026. Read on 25 October 2026. Policies change, so we read them again for your address.

Apartments finished next door.

Entrance lobby with blue velvet chairs and a bronze door.

Belgravia·Apartment

Belgravia apartment, full refurbishment

A reception with a long fire and bronze lined shelving, nearby in Belgravia.

See the project
Drawing room with three tall windows and silk lined curtains.

Central London·Apartment

Central London apartment, interiors and joinery

A drawing room with three tall windows and silk lined curtains, in SW1.

See the project

Completed work, photographs

What interior design costs in Pimlico.

Interior design is a flat percentage of the build cost.

Joinery is priced piece by piece, from its shop drawings.

Open the calculatorThe 2026 cost guide

How do you add storage to a Pimlico apartment?

Fitted joinery, scribed to the room’s uneven walls.

Cochrane Bespoke makes each piece to measure.

Where does extra storage come from in a Pimlico flat with no loft?

From deep window reveals, the hall and above the doors.

Bespoke cupboards run to the cornice, painted to match the walls.

Does the Pimlico Conservation Area affect work inside a flat?

Mainly it protects the outside of the terraces.

Inside, the lease and any listing matter more.

Have you designed an apartment near Pimlico?

Yes, in Belgravia and elsewhere in SW1.

Both were drawn, priced and fitted by one team.

Tell us about your home in Pimlico.

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What is the work?

We call you back within the hour, in working hours. Your details go to the studio and our email system. Read the privacy note.