Home renovation1 min read

Is prime London down? Our view

Rob Moore, Carl Hartley and Guy Phoenix say central London has fallen. Our view, from three super prime sites in Chelsea.

Drawing room in a Chelsea house with a brass chandelier, pale sofas and tall windows.
Drawing room in a Chelsea house with a brass chandelier, pale sofas and tall windows.Case study

Luxury renovation company in London. Whole houses and apartments, priced open book, under one contract.

This week, Rob Moore and Carl Hartley sat down with Guy Phoenix.

The conversation was on their Cars & Money podcast.

Guy builds superhomes. He stars in Channel 4’s Building Britain’s Superhomes.

The talk turned to central London property, and to Chelsea.

What they said

Their view was simple. Central London has fallen again.

One of them put Chelsea at nearly half down.

They said now is the time to buy in Knightsbridge, Belgravia and Chelsea.

Guy’s advice was short. Buy now, and do it up.

Those are their opinions, given on their show. They are not ours.

What we see

Our view is different. The market is good, and we are busy.

We have three super prime homes on site in Chelsea right now.

Across London, six homes are on site.

The owners we work for are still investing in their homes.

Double height library in a Chelsea townhouse, black joinery and a gallery rail above
A Chelsea townhouse we designed and built.Case study

Where we agree

Rob, Carl and Guy are right about one thing. Do it up.

A home designed by NU and renovated to a premium level holds its value.

The finish is only part of it. Planning, structure and services matter as much.

Buyers in Chelsea look behind the joinery. Their surveyors check the work.

Mayfair drawing room with navy walls, a crystal chandelier and an ornate cornice
A Mayfair apartment, joinery by Cochrane Bespoke.Case study

Sixteen years on these streets

We have renovated and extended super prime homes since 2010.

Our studio is on Fulham High Street, a short drive from Chelsea.

We know the councils, the conservation areas and the party walls.

See our work in Chelsea for the homes we have built there.

Buying in prime London?

Plan the renovation before you exchange, not after.

Our cost calculator gives you a first budget in minutes.

Then we design, price and build it, under one contract.

Buying or renovating in Chelsea, Mayfair or South Kensington?Fill out the contact form or call 020 7731 6841 and let’s get you booked in for a free call with Nick.

This is the work we do. Luxury renovation company in London, or ask for a cost estimate.

Published 7 November 2026. Written by the NU Projects studio, edited since for house style and accuracy.

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