Why NU Projects is not the cheapest and why that matters.

In London’s prime and super prime residential market, choosing a design and build company based on lowest price is one of the most common and costly mistakes homeowners make.

NU Projects is not the cheapest option.That is deliberate, and it is precisely why outcomes, control, and long term value are protected.

This article explains why price differs, what cheap really costs, and why premium delivery matters.

1. Cheap and premium are not the same product

A lower price usually means one or more of the following:

• Reduced pre construction work

• Incomplete design coordination

• Vague scopes and allowances

• Less experienced trades

• Limited compliance oversight

• Minimal aftercare

These are not efficiencies.They are omissions.

NU Projects prices projects based on what is required to deliver properly, not on winning work at any cost.

2. The real cost of underpricing

Projects priced cheaply at the start are often the most expensive by the end.

Common consequences include:

• Variations caused by missing detail

• Delays due to unresolved design issues

• Compromised finishes

• Disputes over responsibility

• Stress and loss of control

NU Projects avoids this by investing time and resource early, when change is cheap and risk is manageable.

3. Design and pre construction are not extras

One of the biggest differences in pricing is what happens before site start.

Premium delivery includes:

• Coordinated architectural and interior design

• Structural and M and E integration

• Building Control engagement

• Detailed scopes of works

• Realistic programmes

NU Projects includes this work because it directly protects programme, cost, and quality during construction.

Cheaper options often skip or rush it.

4. Specialist trades cost more for a reason

Super prime residential projects require specialists.

That means:

• Basement waterproofing specialists

• Heritage and period trades

• High end joinery and finishes

• Experienced M and E installers

NU Projects works with specialist trades suited to complex London property, not general labour selected purely on price.

This shows in the finish and longevity of the work.

5. Compliance and risk are priced in

Premium pricing reflects:

• Proper fire strategy

• Structural logic

• Acoustic and thermal performance

• CDM 2015 compliance

• Neighbour and party wall management

These elements do not add visual impact, but they protect the property, the client, and the asset long term.

NU Projects treats compliance as non negotiable.

6. Transparency versus low headline numbers

Low prices are often achieved through:

• Provisional sums

• Undefined exclusions

• Assumptions not shared upfront

NU Projects prefers transparency over artificially low numbers.

Clients are shown:

• What is included

• What is excluded

• Where costs sit

• Where flexibility exists

This avoids surprises later.

7. Who premium design and build is for

NU Projects is suited to clients who:

• Value quality and process

• Want control, not firefighting

• Understand complexity

• See their home as a long term asset

It is not suited to clients seeking the lowest price or fastest route at the expense of outcome.

That clarity protects both parties.

8. The long term view

A home renovation is not a commodity purchase.

The cost of poor delivery can far exceed the difference between quotes.

NU Projects prices work to deliver:

• Predictability

• Accountability

• Quality

• Longevity

That is why the cheapest quote is rarely the best value.

Why this matters

Being the cheapest often means:

• Less certainty

• More risk

• Lower quality

• Higher stress

NU Projects chooses not to compete on price, but on process, standards, and outcome across London’s prime and super prime residential market.